Good news for independent hosts, new research reveals nearly one in three women visit the pub at least once a fortnight, with 72% plumping for their local rather than a large or upmarket high-street chain.
The findings, released by the Molson Coors-operated Bittersweet Partnership, show excellent pub grub and atmosphere are nearly half the reason why they went to their local, with good value coming a close second at 42%.
In line with the recent figures showing cask ale is the only beer category in growth, the traditional female bar order of a gin and tonic or vodka and coke has finally been ditched in favour of beer, with a fifth of women opting for a beer over 19% choosing mixers. And range is clearly also important, with nearly one in 10 wanting a broad selection of beers to choose from.
However, many outlets are still making fundamental operating mistakes, with the biggest female bugbears proving to be lack of seating (18%), an un-friendly and often unwelcoming environment (26%), cleanliness (16%) and poor music choice (21%).
The Sun's story here - http://www.thesun.co.uk/sol/homepage/news/2933700/Women-hailed-as-pub-saviours.html - oh, and if a fortnightly trip to the pub makes women 'booze-guzzling' then I presume they advocate that someone like me should be committed, or arrested, or perhaps just socially 're-programmed'?!